Customers of LifeLock, an identity theft prevention and protection company, have filed lawsuits alleging failure of the company’s promised services and protection. LifeLock charges customers ten dollars per month to help them fight their identity theft. Head of the company, Todd Davis, is known for disclosing his own social security number in advertisements for the company’s services. The lawsuits claim that Davis knew his company could not provide the services it advertises as his own information has been stolen based on several instances where individuals have used Davis’s social security number, including applications for driver’s licenses and an online loan.
An attorney, David Paris, is requesting that the lawsuits by customers in Maryland, New Jersey and West Virginia be designated as a class action. Another lawsuit has been filed against LifeLock for misleading advertising of its $1 million service guarantee, which allegedly only covers a defect by the company itself and in California by only one credit bureau.
